ROCK ON in style.

Thursday, July 28, 2005

i am starting to feel like a MS ( Media Student, according to Project Pilot, which i wont take part anyway.)

i look at the Nike's most recent ad/IMC campaign and i think its REALLY very good.

went to orchard today and the lightboxes was occupied by Nike. the shoes were even on display.
the slogan was Reincarnate. on closer look, the font wasnt a simple computer-designed font but actually the shoes itselves.

and when i reach home. i couldnt escape from their marketing campaign either.

i was about to go to toilet or what but i stop just to watch the TV commerical . coz it was so damm interesting. and good.

it featured a ah-pek aged runner, talkin to his schizoprenic self who was persuading him to stay behind and stop running. but, of course, he WANTED to run away lah....... so, no what matter his second half said, he tried his best to resis the temptation to stay put.

it reminded me of fight club the movie but anyway...

that guy finally broke the mental hold (duh)....... broke free enough to run towards whatever that was ahead of him in the old weather-beaten country road ...

the tagline was somethin like, leave your old self behind.

Reincarnate.

the message behind is kind of inspirational. inspiring. it had definately inspired mi.

cool right. break free of old( bad ) habits and then u can reincarnate. the idea is so cooll lah.

this is SO what i am doing to do.

its the first time i feel that i can really appreciate a good marketing campaign. coz by now, i actually have a tiny tiny idea what consituents to a good marketing campaign. i cant help gushin abt how brillant this campaign is. its even better than the one SilkAIr done in side the MRT cabin lor. Fakes leaves, grass , sand and all.

i wonder how much do the people earn for that.

9:36 PM

THE PERSONj

EVE.A conflicting person. social and aloof. loud and shy. unpredictable and yet is a straight-laced.
THIS place is about her relationships entries, FYI.

THE PASTj